The New Era of Merch: Quality, Integrity & Support for Artists

At Myriad Brand Management, they believe merchandise should mean more. In the process they are ushering in a new era of artist merch— one built on quality, fairness, and purpose.

Gone are the days of cheap, throwaway tees. They're bringing back the durable, timeless craftsmanship of the '70s and '80s — the kind of merch that lasts, that tells a story, and that fans are proud to wear for years.

But this isn't just about nostalgia — it's about supporting artists in a real, tangible way. Myriad makes high-quality merchandise affordable for artists, so they can focus on their craft while we handle production, without taking advantage of their hustle.

"As someone who has worked in the business for a long time, I've noticed how the middlemen profit off of the talent and the talent's fanbase — and it is wrong," says CEO Thomas "Tomcat" Martin. "No, I'm not saying we don't make a few euros here and there, but we don't make a living off it at the expense of those who truly matter in this sector — and they are the artists, and most of all, the fans."

We're here to break the system, not feed it — building a merch culture that’s sustainable, artist-first, and deeply connected to the people who make it all possible.

Welcome to the new standard.
Welcome to the Myriad way.